Initially the BlackBerry was marked to business folks. It was a fast and reliable way to send messages. The company made money by charging fees to the communication companies that carried its traffic. It also made money selling the BlackBerry devices.
The most interesting and tragic part of the book is the fall of RIMM. The Apple iPhone came in with its capabilities and marketing blitz. This made RIMM falter on whether to continue using a physical keyboard or go like Apple with an on scree one. The final nail on the coffin was the release of the iPad. RIMM could not execute on its similar PlayBook tablet.
Eventually Mike and Jim, who were co-CEOs and co-chairmen of the board, had to step down from the top positions. They unanimously appointed a successor. But that guy then went in different directions and limited what these past CEOs could do in the company. Jim quit immediately. Mike quit a while later. This new CEO was fired in two years.