Monday, July 28, 2025

IBM - The Rise and Fall and Reinvention of a Global Icon

This book covers the history of International Business Machines, the company. Also know as IBM. It initially started as three companies. I was surprised to find that the early CEO was Watson. I only know about the AI product named Watson from IBM.

I was hoping this book would cover the IBM PC. Unfortunately, this book dedicated just one chapter to the PC. The earlier IBM was more about mainframe computers. They were very successful at that.

The company sold to German Nazis. The Nazis even presented IBM's CEO with a medal. He later had to return it due to bad PR associated with it. 

Recent CEOs from the 2010 to 2017 era were more interested in stock value. They would lay off employees, sell off parts of the business, and buy back stock to prop up earnings per share. They stopped trying to grow the business. Trouble ensued.

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